Melanated zen
The purpose of my Capstone project is to encourage Black adults to adopt yoga and mindfulness meditation into their lifestyles.
Melanated Zen began as a requirement for my masters degree program. It is a catalyst to improve the lives of my people. Through the use of blog posts, and instructional videos, I will achieve my goal of bringing the gift of yoga to Black people.
This project combined many of the skills I learned while studying for my Masters of Arts in Interactive Media at Elon University.
Process
These are a series of note cards I used during a brainstorming session when I was trying to figure out a topic for my Capstone project. At the top you will see my goals for the iMedia program. The bottom 3 note cards are potential topics.
My thought process went from wanting to create something to uplift Black women, to creating something that would promote healthier lifestyles to all Black people, to creating a wellness magazine, to finally, creating a blog that would promote adopting a yoga practice to Black people.
This is an image of my elevator pitch for my site. At the time it did not have a name yet and that is why you see the blank space. This exercise helped me determine the audience for my website as well as it’s purpose. The different sticky notes are the potential ways that I could phrase my pitch. The final pitch that I settled on was, “My capstone is for Black adults who want to learn about yoga but do not know where to start. My capstone is a market that educates interested parties about yoga.”
This is an early wireframe of how my site could have looked. Originally, I was going to use an illustration to demonstrate yoga poses, but after taking a poll I discovered that potential users would find instructional videos more valuable.
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You can see that poll and two others below. The other two polls helped me settle on a name. I did not choose MelaZen because I was afraid that people would not pronounce it correctly. Melanated Zen was actually suggested by a classmate, early in the semester, and it ended up growing on me. Thanks Rachel!
CHALLENGES
Once the Covid-19 pandemic hit and it was clear that we would not be returning back to campus for the remainder of the semester, many of my classmates and I had to made adjustments to our projects. Since I had already decided that I would essentially be the face of my brand I was not affected too much, but I would not be able to receive help in the form of classmates helping me film and take photos which really hindered my progress.
I also unfortunately suffered from an inflamed nerve in my toe which caused great pain in my feet. I was ordered to stay off of my feet for a few weeks so this made it hard to film my instructional videos. I soon decided to just use some B-roll footage I had shot and create a guided meditation video instead.
I fully intend to continue pursuing my original goals with Melanated Zen so that it can serve its purpose. I have created some yoga sequences for my future YouTube videos and am still compiling other content ideas.
Thank you to all my friends, family, and classmates for all of your encouragement. I could not have completed this without your help!
Namaste!